
John Dixon
Managing Director
T: 571.732.5281 | E: JDixon@AsgaardCapital.com
Mr. Dixon has 30 years of experience in high-level roles (starting with his first public board seat while in his 20s), including chairman, CEO, CRO, board director and advisor for both publicly and privately owned companies. Dixon uses his longtime experience as he takes on leadership roles in highly distressed businesses and rights them, whenever possible, rather than letting them go to liquidation. Dixon's experience covers many industries, including manufacturing, engineering, automotive, biotech, health care, electric vehicles, cryogenics, robotics, and aerospace and defense. His work has been worldwide, with companies based in the United States, China, Switzerland, Germany, the United Kingdom, and most recently Spain.  He has navigated diplomacy through his international work, negotiating with both national and regional governments in the UK and Europe to improve the prospects of local businesses.
In an early engagement, Dixon became the CEO, Chair and 50 percent owner after successfully replaced underperforming board members at Fin Machine Company Ltd., a maker of automotive heat exchanger manufacturing equipment. When John joined the company, which had abysmal revenues, large losses and was in litigation with its main lender, he worked through those problems in large part by greatly expanding the customer base from the UK to a global presence in the United States and China and increased revenues to 20 times higher than when he arrived.
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In another engagement for a PE owned early electric-vehicle company, Smith Electric Vehicles, John fought to become the new CEO, closed cost-consuming facilities and operations, and was able to uncover previously unreported transactions, and agreements with a Chinese company where the Chinese had acquired virtually all the company’s IP. Here, aside from stopping the bleeding, John successfully pursued litigation to recover all the improperly transferred intellectual property and other rights, and restore the business and its assets to shareholders.
In another engagement, John worked as an advisor to the board of a German automotive supplier. In this engagement, John led the efforts to attract a global consumer base and focused on a narrower but more profitable set of products. For a Swiss industrial measuring company, Dixon reduced costs related to new product development and identified the best revenue opportunities among its range of high-precision measurement devices.​
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More recently in Spain, John worked as CEO for an electric motorbike company, Torrot Electric Europa SA. When he joined the business, the company had largely stopped manufacturing for the prior two or so years because they had no order book. Here, John again successfully re-engaged the supply chain, improved inventory, renewed production, settled lawsuits, and perhaps most notably, reduced bank debt from 20 million euros to 3 million euros during his tenure. John is currently chairman, and installed and mentored a new senior management team who currently run the business at an operational level.
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John is a board member and advisor to the publicly traded BIAT Group. He became an active board director on behalf of a private equity firm and worked with the other directors to reset the board and settle a challenging lawsuit with a cash-positive outcome; and helped the company focus on its core technology businesses. Since he joined, revenues for the biotechnology company have grown by 38 percent per year.
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